Telstra
I started in the 2024 Telstra Graduate Program as a Product Design Specialist. I am currently a Digital Producer at Telstra and do end-to-end digital production.
All my work is customer-facing. I design and prototype user experiences, build website pages and write articles. I also track page performance using Adobe Analytics to understand engagement and improve outcomes.
All my work is customer-facing. I design and prototype user experiences, build website pages and write articles. I also track page performance using Adobe Analytics to understand engagement and improve outcomes.
OVERVIEW
Background
Team
Digital Publishing
My Role
Digital Producer and Designer
Tools
Timeline
February 2024 - Present
Skills
UX & UI Design
Designing and prototyping user experiences in Figma, applying design systems, and refining based on feedback.
Web Production
Building and publishing web pages in Adobe Experience Manager (AEM).
Content Design
Writing articles, producing newsletters and creating interactive stories with StorifyMe.
Analytics & Optimisation
Tracking performance with Adobe Analytics to measure engagement and improve outcomes.
Iteration & Collaboration
Refining designs based on feedback and working closely with stakeholders, developers and content teams.
End-to-End Digital Production
Taking projects from concept to live, including design, build, content, and performance tracking.
WORK
Web Pages
Designed and prototyped web pages in Figma using Telstra’s design system. Iterated designs based on stakeholder feedback and accessibility requirements, then implemented final pages in Adobe Experience Manager (AEM).
Better Connected Blog
Created blog articles for the Telstra Better Connected blog using a consistent template. Selected images and wrote copy to make each piece engaging and visually cohesive, combining UX and content design skills.
Stories
Created stories for the MyTelstra app, designing engaging visual content and copy to communicate information effectively. Applied UX and content design principles to ensure consistency with the app’s style and enhance user experience.
